Creative thinking for property marketing in 2020 Standing out from the crowd is an ever-increasing priority for house building businesses (indeed any business) wishing to rise above the competition. In a sector saturated with meaningless messages and bland imagery,…
Communication – The single most important factor for success Communication can make or break your construction business. Over the past year, research conducted with…
Customer research – essential for an effective communications strategy What is the single most important thing for your customers? What is the first thing…
The enduring appeal of print While digital communication is booming, this has only enhanced the unique voice that print brings…
5 Myths of Branding Debunking 5 common misconceptions about ‘branding’ and ‘brand identity’. What they are, why they’re different…
Why brand storytelling is the future of marketing Tell a different story Since the beginning of time, stories have been a way of…
Construction – At the forefront of industry growth Strategic investments into marketing are driving the construction industry forwards. CONSTRUCTION IS MOVING FORWARD…