Construction – At the forefront of industry growth Strategic investments into marketing are driving the construction industry forwards. CONSTRUCTION IS MOVING FORWARD DESPITE UNCERTAINTY In 2018, the overall spend of the U.K. and Ireland construction sectors increased whilst maintaining continued growth as a leading industry, with a record number of businesses established and people employed, despite skills shortages across the whole marketplace (ONS). Research has shown that 42% of companies planning to increase their marketing budgets over the next year, and 34% are hoping to increase their headcount. The increased budgets in marketing and added personnel are undeniably a big step forward for construction companies, however it’s only with a targeted strategy that the investment will reach full potential in an industry which has traditionally neglected marketing spend. THE MILLENNIALS ARE COMING It’s becoming more widely recognised that the two industries being left behind by the digital marketing revolution are agriculture and construction. With many companies in these sectors struggling to find a focus for their digital operations, and the next generation of millennials making up an ever-growing proportion of the workforce, now is the time for would-be disruptors to leapfrog the competition by developing a future-proof digital strategy. LEAPFROG THE COMPETITION WITH YOUR DIGITAL STRATEGY A combination of significant research and over 15 years working closely with clients in the construction industry has taught us a lot. Uncertainty may be at a high in the midst of Brexit confusion, however our clients have reason to remain optimistic as ever. That’s because they’ve prepared their digital strategies for the future, ready to take advantage of the predicted growth in construction over the next two years. HOW CAN WE HELP? Here at Medicine Man, we’ve witnessed first-hand the impact that a targeted marketing strategy can have, and we’re experts in propelling businesses forwards into the digital age. Now that the dust has well and truly settled from the New Year, now is the perfect time to make sure you’re talking to the right people, at the right time, and in the right way.